Signs have consistantly been favored by businesses all over the world as a way to promote goods, services, lifestyles, communities, and much more. The productive use of commercial signage can be utilized to attract consumers through the use of certain images, logos, and phrases. Available in a wide range of shapes and forms, these graphic mediums display information to a specific audience in a specific location. Examples may include billboards, vinyl banners, skywriting, neon and rooftop signs, vehicle decals, transit signage and even business embroidery. A well-placed, informative sign can capture the attention of a variety of consumers in a way that is both cost effective and simple. However, all signs are not created equal. In fact, some get the message across on a more massive scale than others. For instance, while neon signs and rooftop signs are best suited to draw nearby attention to the location of the business, a message written across the sky using smoke will surely be seen by many more people, some of whom will undoubtedly seek out and purchase the promoted product or service.